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The brand name of New Zealand vodka 42BELOW refers to both a latitude that runs through New Zealand and the percentage of its alcohol content. From a marketing management perspective, which of the brand equity drivers is most applicable in the given scenario?

With respect to the “six brand building blocks,” brand ________ are customers’ emotional responses and reactions with respect to the brand.

The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage.

Marketers typically focus on brand ________ in choosing the points-of-parity and points-of-difference that make up their brand positioning.

Which of the following is a disadvantage of using Yellow Pages as an advertising medium?

In which of the following modes of licensing does the firm hire local producers to produce the product, giving the company less control over the manufacturing process?

Electro Locomotors (EL) Inc. engages in the manufacture, distribution, and marketing of custom vehicles in Brazil. Bono, a hybrid car brand that the company produces, is a market leader in the hybrid vehicles segment. With the increased global focus on nature-friendly vehicles and governmental subsidies for companies that manufacture hybrid vehicles, competition has increased for flex-fuel cars like Bono. The heads of the R&D team at EL are in a creative session to generate ideas for improvements to Bono. They consider each part of the car and discuss the possibilities of improvements in each of them. Identify the creativity technique used here.

Companies typically start their international foray with ________, which involves working through independent intermediaries who sell their products abroad.

Increasingly, new-product ideas arise from ________ that combines two product concepts or ideas to create a new offering.

What is the weighted number of exposures of a media schedule that reaches 80 percent of the target audience, with an exposure frequency of 4 and impact value of 2?