Greg heads to Target. As he walks through the door, his phon…

Greg heads to Target. As he walks through the door, his phone pings with a notification: As a valued customer, he has been given a digital coupon he can use for 10% off any purchases he makes on this trip. Strolling the store, Greg’s phone pings again. This time he’s notified that a product he’s purchased in the past, Tide detergent, is on sale in the next aisle. What technology is being employed in this scenario?

The Slotnick family needed to buy a replacement coffeemaker….

The Slotnick family needed to buy a replacement coffeemaker. Since Mr. Slotnick was by far the family member that consumed themost coffee, others in the family only drinking an occasional cup, he wanted to make the final decision as to which coffeemaker would be purchased. When studying how families decide on purchases, market researchers use the idea(s) of to identify the degree to which the member will use the product to satisfy a need.