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You manage a product line under 1 brand that generates most…

You manage a product line under 1 brand that generates most of its sales via online channels such as Amazon.com, Target.com, and Walmart.com. When asked in surveys, 35% of respondents indicate that your brand is their preferred brand. Yet, when you analyze your brand’s share of category sales, you find that your share of dollars spent is only 25%. This is known as a preference to share gap. All of these might be the culprit EXCEPT.

Assume Allright is an allergy medication and shows the follo…

Assume Allright is an allergy medication and shows the following measures in the allergy segment.   Brand BrandAwareness BrandTrials Most Freq.Purchase ConversionRatio RetentionRatio Allright 70.9% 31.7% 26.5% 44.7% 76.4% What would be the most appropriate action for the product marketing team for the upcoming year?

Read Entire Instructions Before Attempting: Write a short es…

Read Entire Instructions Before Attempting: Write a short essay of 1-3 paragraphs (i.e. 50-150 words) in response to the question below the line. It must be a free-standing short essay, not a short answer. One good way to tell the difference is that a short essay makes sense without the question. It will be almost impossible to answer this question well in less than 50 words. The quality of your writing (e.g. usage, grammar, spelling, etc.) will count. You do not need to cite Feser or my lecture for this short essay. I recommend that you write the short essay in a word processor and then copy and paste it into the text box below. Remember Generative AI is not allowed and using it will result in no credit for the entire exam. A second use will result in failure for the course. In your own words, explain how and why Feser’s “Augustinian argument” is fundamentally different from the other arguments considered in the text to this point. What makes those other arguments alike? What makes the Augustinian argument different? What is the starting point (fundamental premise) of the Augustinian argument? (Zero credit for discussing an argument other than Feser’s.)