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The class does NOT require any Discussion Board assignments.

Some individuals have information about many different kinds of products, places to shop, and other aspects of markets. They can be considered a special type of opinion leader and are known as _____.

Which of the following act as limits on marketers’ activities?

The manner in which innovations spread throughout a market is referred to as the _____.

Which type of learning occurs when a parent or sibling specifically and directly attempts to bring about certain responses through reasoning or reinforcement?

Attempts to develop quantitative measures of lifestyle were initially referred to as _____, which is a term that is frequently used interchangeably with lifestyle by consumer researchers.

Source characteristics play an important role in determining the effectiveness of marketing communications. _______ consists of trustworthiness and expertise.

All of the following are elements of a marketing ethnography except.

The Roper Starch Worldwide testing method evaluates the effectiveness of magazine ads by specifically measuring ___________.

Which of the following refers to what children learn with respect to consumption?