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4. How the second half of the fairy tale “Fitcher’s Bird” differs from the earlier “Bluebeard”:

Artificial pacemakers are typically set at a rate between 70 and 72 beats per minute

The electronic pacemaker rate is the same as the inherent rhythm

Hyperventilation is uncontrolled high blood pressure.

Oppressive pain or pressure on the chest is called angina.

The ventricular pacemaker rhythm has a pacing spike before the P waves

The ambulatory monitor records and ECG while the patient is walking and performing routine physical activity

Lego offer an ideas “co-creation” page where consumers can create, comment, and vote on ideas for new lego sets. This is a type of _____ marketing.

Consider a consumer products company, such as Unilever. Unilever, has many brands, each with a different brand name. Brands include Axe, Comfort, and Magnum. Which branding approach does Unilever take? 

The opposite of a bottom-up approach is usually called _____.