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This timed quiz will include questions selected at random from a test pool. All questions relate to the resources in Module 9 and Module 10.

Companies that adopt a concentrated marketing strategy violate which of the following old sayings?

Why are many retail firms interested in customer loyalty cards and programs?

Networkcar.com sells a plug-in device that connects to computer diagnostic ports that are standard on cars. The device beams signals to dealers who can remotely diagnose or spot trouble. The device allows car dealerships to maintain a closer bond with their customers by offering maintenance before a problem leaves customers with an inoperable or possibly dangerous car. With the device, dealers can better engage in:

You would expect to find more stores targeting hunters in Idaho than in Delaware because hunting is a more popular pastime in the Rocky Mountain state than it is in the Eastern Seaboard state. A national chain of sporting goods stores would likely use _____ segmentation when stocking hunting merchandise.

__________ typically exist within the competitive, customer, economic, political, legal, technological, and/or sociocultural environments of the firm. (Think about SWOT.)

When the Sara Lee Bakery Group introduced Iron Kids Crustless bread (to save mothers the time and effort of slicing the crusts off sandwiches), it was using:

Fujifilm Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology. For the new fiscal year, the company projects a production increase of 25 percent. It has instructed its sales force to aggressively distribute and promote its printers. The CEO is sure the market will absorb more product if the sales force is determined and assertive. Fujifilm appears to have a _____ orientation.

By narrowly defining its business as “printing books” instead of “empowering imaginations,” a children’s book publishing company would more than likely experience:

The _____ is the unique blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market.