Women’s shoes that are of low quality, on average, will even…

Women’s shoes that are of low quality, on average, will eventually sell at a price that is about 35% of the actual retail price. Shoe companies count on some customers to purchase low quality shoes at a high price. This is known as: _____________________________________________. 

The buying power of the LGBTQ+ community is approaching $1.5…

The buying power of the LGBTQ+ community is approaching $1.5 trillion. This demographic is known to be tech savvy, early adopters, brand loyal, and having higher discretionary income. As a key executive with Samsung Electronics (in its U.S. operations), what specific steps will you take to produce new, innovative products to attract this important consumer group?