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A _____ is a brand that possess functionally equivalent attributes, making one brand a satisfactory substitute for most others.

Information that is perceived by a consumer firsthand versus secondhand, such as test-driving a car versus having a salesperson explain how a car handles, is more vivid. This concept is called:

In terms of perception, people are able to actively consider approximately five to nine units of information at one time. This concept is referred to as what?

In an experiment, the independent variable is _____, and the dependent variable is _____.

Tammy really likes Diet Coke. When Diet Coke isn’t available Tammy chooses Coke Zero or Caffeine Free Diet Coke. In terms of loyalty, Tammy is:

When a consumer evaluates products two or more at a time, we call this:

In operant conditioning, _____ is the absence of a reward, and decreases the probability of a response.

_____ is a consumer’s natural inertia toward a product or service based on familiarity and convenience, rather than a fundamental commitment to the brand.

_____ suggests that mood alters the weighting of product attribute information such that when consumer is in a good mood, positive product attributes are weighted more heavily.

_____ is the process of acquiring new information and knowledge for application to future behavior.