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Jolisa, 17, says that she is seeking out counseling because she just wants her mood to be normal. Jolisa states that for the past two years her family and friends have repeatedly asked her why her mood is always “off.” Jolisa says that she seems to never be just “normal happy” or “normal sad.” On days that she is happy she can’t seem to quit talking (and usually gets in trouble for it at school) and she can’t seem to concentrate on these days. These happy times last for a few days, and then she feels extremely sad. In her sad times she feels very self-conscious and down on herself. She also doesn’t want to do anything but sleep during the down times. These down periods typically last a couple of weeks. She seems to bounce back and forth between these two extremes. Jolisa says, “I just want to be normal. Why can’t I be happy without talking so much that I get in trouble or make my friends mad? And why do I get so sad all the time that I can’t get out of bed?” Which diagnosis is most likely for Jolisa?

Which market segment criterion refers to the fact that segments must be large enough for the firm to make a profit by serving them?

The marketing mix element where most of an organization’s communications with the marketplace occurs is

Heat maps are associated with which neuromarketing technique?

William has been trying to lose weight. He feels that because he is overweight (his BMI is 28) he is unattractive to others, considered a slob, and often feels worthless. William frequently skips meals and eats only diet food. However, at least two times per week on a day that he slips and eats a cookie or when he just feels exceptionally worthless he ends up losing control and eating about three times what his diet calls for daily – in one sitting. After these times of eating in excess, William feels hopeless and that he will not ever be able to lose weight. For the past 5 months, William has begun making himself throw up after any of these times of excess eating so that he can feel satisfied that he is still somewhat on track towards his weight loss goals. Which diagnosis is most likely for Oliver?

Mel says she worries “all the time, about everything” and that she feels she has been a worrier all her life. She tries to stop worrying, but says that worry comes out of nowhere and she worries bout all different types of things like the bills, whether she will get enough shifts, whether she will get time off, whether someone in the family will get sick, whether her friends will get mad at her, what the weather will be, whether she will be selected for the church choir, and “everything else.” Mel says that she frequently has difficulty going to sleep because she can’t quit worrying, and that most days she feels tense in her muscles as if she is waiting on something bad to happen. She is easily distracted and finds herself struggling to focus on work because she gets distracted with worries. Which diagnosis is most likely for Mel?

John, 23, comes to counseling accompanied by his father, Dan, with whom he lives. John states that he has been extremely sad for about two months. He is also having trouble falling asleep at night most days, laying awake for several hours before finally succumbing to sleep. He is tired each day and reports not having an appetite. He feels guilty most days though he can’t really put his finger on why. Dan shares that this since teenage years John has gone through periods like this, and that at other times he will have an “outstanding” week. Dan describes the outstanding weeks as times when John is very happy no matter what seems to happen. During the outstanding weeks he is very talkative, feels very proud and confident, and gets a lot of projects around the house done. Unfortunately, those “outstanding” weeks are infrequent, and typically followed by a period like the down time John is currently facing. Which diagnosis is most likely for John?

As it pertains to international segmentation, unique segmentation is used when

Lydia and her fiancé, Marco, come to counseling together. Lydia quickly says she does not know why Marco has made her come since everything is so good. She reports she has been “so completely happy” for about two weeks, and that though she often gets depressed, nothing can bring her down right now. Lydia has says she has only needed a few hours of sleep each night, so she has been getting up early to exercise, decorate the house, and learn a new language. At work she says she has felt extremely productive and she has been volunteering for every new job since she has so much energy. Lydia talks in an almost pressured speech throughout the session and constantly changes the subject. When she steps outside to call her mom with a new idea about how to organize her parent’s home, Marco shares that despite her indications that all is going well, she has been spending excessive money on her decorating projects for herself and others to the point of maxing out two credit cards in the past week. Also, Lydia’s boss who is also a friend of Marco let him know that she is in danger of losing her job because she has volunteered for everything but can’t seem to finish any projects. Which diagnosis is most likely for Lydia?

About a year ago Elijah started having odd beliefs and thoughts about the world around him. He began telling his family that the KGB was following him to try to steal his plans to protect the US from biological weapons. Elijah tells his family that he frequently hears the FBI communicating to him telling him where to go and how to avoid the KGB. Elijah’s only work experience after high school has been working for a local mechanic. Which diagnosis is most likely for Elijah?