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In an attempt to sell more soft drinks and popcorn, a theater owner embedded very brief messages in the feature film. The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of the message, urged consumers to “Drink Coke” and to “Eat Popcorn.” Research showed that the messages were ineffective. What does this example suggest marketers should focus on rather than subliminal messaging?

Cereal Partners Worldwide, established in 1991, represents an investment by Nestlé (Switzerland) and General Mills (USA) to create a business that produces and markets breakfast cereals (brands like Fitness and Chocapic) to more than 130 countries. Nestlé and General Mills share ownership, control, and profits of this $2 billion company. What is this type of global market entry strategy known as? (Hint: This is not a franchise.)

Suppose your first job at Adobe is to work on the marketing analytics team. Your boss gives you access to a number of unstructured data sets. She asks you to begin cleaning, unifying, and preparing the data for easy access and analysis. This marketing analytics activity is known as ________.

Which of the following is a laxative?

Which of the following describes the transcutaneous route?

Which of the following is an antiulcer agent?

What is the name for niacin?

Adverse reactions to a medication should always be noted in the patient’s record.

All of the following are characteristics of amphibians except: 

Name the following parts. [B] [C] and [E]