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Business buyers often select suppliers who also buy from them.

In the case of prestige goods, the demand curve sometimes slopes upward.

Many consumers use price as an indicator of quality and value.

The behavior people exhibit as they pass through certain life-cycle stages, such as becoming a parent, is largely fixed and does not change over time.

A marketer who has unit costs of $16 and wants to earn a 20 percent markup on sales would charge a markup price of $20.

Companies prefer customers who are less price sensitive.

Services represent the fastest-growing sector of the global economy and account for two-thirds of global output.

Price is one of the two elements of the marketing mix that produces revenue.

Pricing cues such as sale signs and prices that end in 9 are more influential when consumers are experienced in the category.

A global firm is a firm that operates in more than one country and captures R&D, production, logistical, marketing, and financial advantages not available to purely domestic competitors.