Blog

A consumer tells another consumer, “Every time I eat at Big Bill’s Steakhouse, I get poor service.” Whether this is true or not, it is the consumer’s perception. This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind. This scenario would be an illustration of the ________ heuristic.

________ was originally pioneered by Japanese firms such as Toyota to produce goods with minimal waste of time, materials, and money.

In IBM’s BANT acronym, T stands for ________.

Audi models featured prominently in the 2010 blockbuster  Iron Man 2, including main character Tony Stark’s personal R8 Spyder. Which of the following is the most rational explanation for Audi’s decision to associate itself with the movie?

Trends Inc. produces and markets casual wear for men and women. The company wants to be a global brand and is planning to enter a few chosen markets across Europe and Asia. To accommodate the differences in purchasing power and costs of shipping goods to the retailers, the company has decided to use cost-based pricing in each country. In order to ensure that this strategy is successful, Trends must first make sure that ________.

The easiest measure of marketing public relations effectiveness is the ________.

Which of the following channel conflict resolution techniques is used only if everything else proves ineffective?

JSE Securities Exchange is the largest stock exchange in Africa. The JSE provides a market where securities can be traded freely under a regulated procedure. The company acts as an intermediary between the traders. JSE is an example of a(n) ________.

________ accounting refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices.

The trucking firm hired by your transportation manager provides a trucking service between the city of Sacramento and the surrounding towns on a regular schedule and at fixed prices. The trucking firm saves transportation costs by transporting the goods using trains as well as trucks, instead of trucks alone. Your transportation manager has hired a(n) ________ carrier.