A soft drink company runs an ad campaign on both TikTok and…

A soft drink company runs an ad campaign on both TikTok and YouTube to compare which platform generates more positive brand sentiment. However, the TikTok ad features a popular Gen Z influencer, while the YouTube ad features a general brand message without any influencer. Why is it hard to draw valid conclusions from this experiment?

An RAO rib projection was completed using the “old” technica…

An RAO rib projection was completed using the “old” technical factors listed in the imaging department.  After examination of rib fractures and admission to the hospital the referring physician would now like an AP portable CXR.  You are tasked with setting a manual 3-point technique using the given “new” technical factors. What is the new time needed to maintain adequate imagine receptor exposure? Old Technique       New Technique 100 mA                   200 mA 4 s                             ——– 70 kV                       70 kV 8:1                            10:1 grid 72 in SID                 54 SID