Blog

Price discrimination in all forms is illegal in the United States.

Shrinking the amount of product instead of raising the price is a good way to counteract consumer resistance to price increases.

Country-of-origin effects refer to the attitude anything produced by the home country is better than imported goods.

In target-return pricing, the firm adds a standard markup to the product’s cost.

Communication adaptation occurs when companies change marketing communications for each local market.

Contracts are always sufficient to govern supplier transactions and prevent supplier opportunism.

If a society is collectivist, it would imply that the self-worth of the people is rooted in individual achievements.

In a price-war trap, higher-priced competitors match the firm’s lower prices but have longer staying power because of deeper cash reserves.

Companies sometimes initiate price cuts in an attempt to dominate the market through lower costs.

Every consumer must pass through all five stages of the buying process when in a buying situation.