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A ________ advantage is one that a company can use as a springboard to new advantages.

A manufacturer has invested $750,000 in a new product and wants to set a price to earn a 15 percent ROI. The cost per unit is $18 and the company expects to sell 50,000 units in the first year. Calculate the company’s target-return price for this product.

________ pricing is a matter of reengineering the company’s operations to become a low-cost producer without sacrificing quality.

After successfully exporting its products through export merchants, Boyes Inc. decides to take control of its exports. It sets up its own unit in the home country that takes care of all export-related activities. Boyes Inc. is most likely using ________.

American Express’ “World-Class Service, Personal Recognition,” Mary Kay’s “Enriching women’s lives,” Hallmark’s “Caring Shared,” and Starbucks’ “Rewarding Everyday Moments” are examples of brand ________.

The sale of turkeys in the United States is highest in mid- to late November, as people buy turkeys to serve at Thanksgiving. Grocery stores that specifically advertise turkeys at this time of year are segmenting on the basis of ________.

Which of the following marketing communications tools is most influential at the reordering stage of buyer readiness?

If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?

Costs that do not vary with production levels or sales revenue are known as ________ costs.

Walmart has decided to hire extra clerks during the holiday season. It is said to be ________.