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Why must a marketer working in a global environment study and understand the cultures of the countries in which they will be doing business? 

Why do some companies, especially those in the tech sector, shift profits to countries such as Ireland and Luxembourg?

How do global and transnational companies make decisions regarding extension and adaptations?

The lesson that SRC (Self-Reference Criterion) teaches can be summarized as which of the following? 

How do firms create competitive advantage in an industry?

Burberry’s global marketing strategy of offering “affordable luxury” to customers in the United States, with a value proposition of being more expensive than Coach and less expensive than Prada, represents a focus on which element of the marketing mix strategy?

When companies litigate issues in foreign courts, which issue tends to complicate the rulings of that court? 

McDonald’s Switzerland operates themed dining cars on the Swiss national rail system. This is globalization of which marketing mix element?

What is the goal of a firm that pursues a global market development strategy?

How can an organization benefit from a philosophy of thinking locally while acting globally?