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Dodge Ram’s most recent video ad entitled “Heart Like a Truck” (2023) is designed to reach which customer segment?

According to The Multicultural Economy (University of Georgia study), ___________ _____________ make up 6.3% of the U.S. population, but they have buying power of $1.3 trillion. This means they have the highest per capita buying power amongst the racial / ethnic groups in the U.S.

In our class discussion, which beer company was highlighted for creating a new product for Hispanic consumers who live near the U.S. – Mexico border.

In product development and in marketing, there are many examples of products and advertisements that are NOT inclusive. Name and describe one (1) product that is not inclusive, and name and describe one (1) advertisement that is NOT inclusive. Avoid using examples from our class discussion.

________________ in the U.S. make up to 85% pf the consumer purchase (Forbes, 2019) and they have total buying power estimated at approximately $10 trillion making them the largest purchasing demographic in the world.

Customer segmentation relative to marketing / advertising can be expensive. There can be additional costs associated with: _________________________________________.

The Commercialization phase of the product development process includes: ___________________________________.

The name of the business function that carries out research and the design and engineering part of the product development process in called: ______________________________.

In class, we watched a few video / television advertisements which specifically targeted the LGBTQ+ community, including an advertisement by: ______________________________.

BONUS QUESTION (worth up to 3 points): Identify a key area of learning / insight that you gained from this course (overall). Also, name and describe one specific action you will take in your personal or professional life as a result of this course.