Finally, consider the association rule {coffee, bagel} –> {…

Finally, consider the association rule {coffee, bagel} –> {milk}. The confidence of the association rule is 0.75. Compute the lift and then compare the results with the ones obtained above for the association rule {coffee} -> {milk, bagel}. If you were to pick one of the two association rules, which one would you pick and why? Make sure to explain your reasoning and clarify any assumption you may be making about the business context.