Blog

Consider the following signal flow graph and answer the following questions: The number of forward path(s) is/are [q71] One forward path gain is [q72] The number of closed loops [q73] One close loop gain is [q74]

A&W’s advertising focuses on their use of 100% beef raised without hormones or steroids in their hamburgers, a fact that seems to resonate positively with consumers. A&W are using a ______ positioning strategy.

Q1_Choice 1:  A handful of students have created the newest club on campus, the NAIT Student Book Club. Students can gather to read and discuss books based on a topic or agreed-upon reading list. Now, this new club needs to develop a campaign to create awareness and recruit students. The Selective Perception process is the umbrella term for the four steps involved in consumer information processing. A.  Identify and discuss each of the four (4) stages of the Selective Perception process. Explain how each stage will affect the ability of students to respond to the Book Club’s campaign to create awareness and gain members. What can the club do at each stage?      B.  Recommend specific ideas for promotional strategies to influence students at each stage. How would they work? Why would your suggestions be effective?     ***OR answer #2 below*** __________________________________    Q1_Choice 2:  Seatmate is the world’s first pet office chair, sit with your pet right beside you at work all day. The chair comes in varying sizes and colours and includes a fold-away access ramp to protect your pets’ back, hips, and joints when they climb up.    A.  Describe each stage of the decision-making process that a customer would go through when buying the Seatmate.        B.  At each stage, recommend one or more promotional mix strategies the company should implement in their promotional plan to specifically influence this process and convince them to buy the product.  Explain why each recommendation is appropriate.

Company or branded websites that inform or entertain current or potential customers:

Via Rail is in competition with the airlines and uses positioning by:

Every afternoon at about 3 o’clock, Neil buys a cold drink. He either buys a Coca-Cola, a Mountain Dew, or a Minute Maid lemonade. He will not buy any other brand or type of soft drink because the three drinks make up his:

The experiences, perceptions, attitudes, and values a consumer brings to a communication situation is referred to as his or her:

Based on the above requirements, construct a context data flow diagram (DFD) utilizing the following skeleton. Your answer should contain the values for the entities E1, E2, E3, E4, E5, E6;  Data flows DF1, DF2, DF3, DF4, DF5, DF6, DF7 and the Process P1.

A major reason why some companies choose to use an in-house agency is to:

The Outin Nano Portable Espresso Machine weighs less than 700g (like a loaf of bread). It’s sleek, travel size shape means that with just one tap, you can have delicious, self-heated, custom strength espresso within 3 minutes whether at home or outdoors.   How would you use direct marketing and digital marketing to communicate this product effectively with your target audience? Create a plan for your direct and digital marketing initiatives.  Don’t forget to discuss how you will develop a database to track contact information for potential and existing customers.