Cuando yo era niño, mis padres insistían en que yo  _______…

Cuando yo era niño, mis padres insistían en que yo  _______ (estudiar) mucho. No permitían que mis hermanos y yo _______ (mirar) la tele antes de que nosotros  _______ (hacer) la tarea. Nuestro televisor no era muy moderno y era imposible que yo _______ ____________________ (ver) una película en casa porque no teníamos un equipo con DVD. Pero no era tan malo que yo no  _______ (poder) mirar la tele mucho, aunque esperaba que algún día mis padres  _______ (comprar) más equipo. Mi hermano siempre quería escuchar música, pero mi padre le prohibía que él la _______ (escuchar) mientras estudiaba. Mis hermanos y yo lamentábamos que papá  _______ (ser) tan estricto, pero ahora que somos padres lo comprendemos bien.

The overall attractiveness of a foreign market depends on th…

The overall attractiveness of a foreign market depends on the risks and rewards of conducting business in the country. In January 2011, Häagen-Dazs, a Pillsbury company, began selling products in South Africa. Prior to introducing the brand in South Africa, Häagen-Dazs examined the market to estimate the response of Ola, a division of Unilever, the market leader of ice cream in South Africa. What type of risk was Häagen-Dazs examining?

In effective segmenting, targeting, and positioning activiti…

In effective segmenting, targeting, and positioning activities, organizations will choose customers to serve based on the value they can provide those customers. The first step, segmenting (or putting into groups) is done by identifying groups of customers who are similar to each other in the way that they do what in response to the organization’s marketing efforts?

A sales representative for a pharmaceutical company visits a…

A sales representative for a pharmaceutical company visits a doctor’s office, hoping to explain a new drug to her. However, the office receptionist explains that the doctor is with patients and will not be able to see the sales rep. What is the receptionist acting as in this example?

Marketing research companies, such as J.D. Powers (automotiv…

Marketing research companies, such as J.D. Powers (automotive industry), Catalina and IRI (grocery-store sales data), NPD Group (wholesale purchases), Millward Brown (advertising effectiveness), and Nielsen (media and viewership data) collect industry data. The research companies then provide the data to firms in the industry for a fee. These are examples of what kind of data?

In an attempt to sell more soft drinks and popcorn, a theate…

In an attempt to sell more soft drinks and popcorn, a theater owner embedded very brief messages in the feature film. The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of the message, urged consumers to “Drink Coke” and to “Eat Popcorn.” Research showed that the messages were ineffective. What does this example suggest marketers should focus on rather than subliminal messaging?