Crate and Barrel carries only two electric can openers, as s…

Crate and Barrel carries only two electric can openers, as shown below. For a variety of reasons, they would like to sell more of the Cuisinart can opener. Using what you know about consumer decision making, how would you recommend they change their assortment (i.e., the number and type of can openers they sell, NOT the price of the current options) to sell more of the Cuisinart? As part of your answer, please explain what principle of decision making you are basing your answer on (8 points total).

In the space below, give an example of each of the following…

In the space below, give an example of each of the following compliance tactics. These examples should be from the perspective of the marketer (i.e., give an example of how a marketer could use each tactic to get consumers to comply with their desire that the consumer buy their offering and explain how/why this example would work) (3 points each, 9 points total). Reciprocity Liking Social Proof

Instructions:  This is a 75-minute exam.  The exam is closed…

Instructions:  This is a 75-minute exam.  The exam is closed book.  You may use a one-page formula sheet and a standard engineering calculator (no internet capability, no capability to store documents).  No other electronic devices are allowed, including cell phones or smart watches.  In addition to the formula sheet and calculator you may have a few pages of blank paper and pencils for supplemental work.