When you hear “Apple,” “BMW,” or “Disney,” one clear idea pr…

When you hear “Apple,” “BMW,” or “Disney,” one clear idea probably comes to mind. Why is that focus important for strong brand positioning, and what can happen when a brand tries to stand for too many things? Give one example of a brand (real or hypothetical) that shows the power of focus, or what happens when it’s lost.

Image Evaluation: A radiograph of an AP axial projection of…

Image Evaluation: A radiograph of an AP axial projection of the cervical spine reveals that the intervertebral joints are not open. The following analog factors were used for this projection: 5° cephalad angle, 40-inch (100 cm) SID, grid, AML perpendicular to the IR, and the CR centered to the thyroid cartilage. Which of the following modifications should be made during the repeat exposure?