Over several decades, researchers have collected and analyze…

Over several decades, researchers have collected and analyzed national transportation safety data. The historical information overwhelmingly shows that: per mile traveled, commercial airline flights result in far fewer fatalities than automobile travel. Despite common fears about flying, the historical information and concrete data consistently supports the conclusion that air travel is significantly safer than driving. What classification of risk is being demonstrated in the above scenario? 

Two entrepreneurs, Jordan and Mia, are both considering open…

Two entrepreneurs, Jordan and Mia, are both considering opening a boutique coffee shop in the same downtown district. Market research shows there is moderate competition and a growing customer base. Jordan believes the area is saturated and thinks opening a coffee shop would be a risky investment, so he decides not to move forward. Mia reviews the same data but sees strong growth potential and feels confident the coffee shop would succeed. As a result, she moves ahead with her plan, and opens the coffee shop.  What type of risk is different for Jordan than it is for Mia?