At the health food product manufacturer where you work, your…

At the health food product manufacturer where you work, your boss, the Chief Marketing Officer, has just asked you to develop a strategic plan for introducing a new high-energy protein bar. You’ve just come up with a great idea: to give away free samples on college campuses, which are loaded with busy people on the go who need more energy. If they like the product, it’s guaranteed that this market segment will talk about your product on social media, thus creating a buzz. In which section of your strategic plan does your idea belong?

Carlos has always been interested in the medical profession…

Carlos has always been interested in the medical profession and took advanced biology and human anatomy courses in college so he could pursue his dream of working in the medical device industry.  He’s now employed with Stryker that is a leading medical device company offering specialized products such as artificial joints and surgical tools.  Carlos works in the orthopedics division and often demonstrates his company’s products with surgeons in the operation room at hospitals and enjoys the opportunity to train physicians on new equipment or devices.  Carlos has an office in his apartment and works with physicians, hospitals and medical offices in his 2-state territory.  Stryker provides a company car, computer, and expense account so Carlos can minimize his out-of-pocket expenses when traveling to meet with prospects and customers.  Which of the following sales channels is most appropriate to describe Carlos’ position with Stryker?  

Lenovo is developing a new tablet computer that they believe…

Lenovo is developing a new tablet computer that they believe will revolutionize mobile computing.  Since the company believes there is little direct competition for this new product, they plan to set a high price in comparison to other computer models.  Lenovo is using a _____ pricing strategy.  ​

Keisha received an email from the IT department at her unive…

Keisha received an email from the IT department at her university saying that she should update her password.  However, before following the instructions in the email, Keisha checked the University’s technology notices and read a post cautioning users about recent ______ activity on student accounts.