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In the marketing research process, what is the significance of the step in which the researcher prepares the report and communicates conclusions and recommendations to management? (In other words, why is this step necessary? To prepare a report and/or make a presentation about the results?)

Tanisha wants to replace her traditional refrigerator with a more technologically advanced model. Because it is a major purchase, she is committed to doing her due diligence before buying.  She looked into cutting-edge “Internet of Things” refrigerators that automatically reorder groceries, but found almost no information or reviews available. She then considered models from two years ago that feature Wi-Fi and touchscreens; while these had helpful Consumer Reports ratings and “how-to” videos, she found the price too high. Ultimately, Tanisha focused on models from three years ago. These also feature touchscreen technology but come at a more reasonable price. Because they have been on the market longer, they have a high volume of reliable ratings and online reviews to help her decide. She ignored older models, as they were too similar to her current one. In the stages of product adoption, Tanisha is an example of which of the following? (Hint: Pay close attention to the wording of each answer option.)

Dionne buys groceries every month from Costco and rarely does much research on the products she buys. What is the marketing term for this type of consumer behavior (specifically, buying behavior)?

Haven Creamery wants to add a chocolate fudge ice cream to its existing line of ice cream products. The questions the company currently is asking itself are the following: What is the likely demand for the product? What impact would the new product probably have on total sales, profits, market share, and return on investment? How would the introduction of the product affect existing products? Now, at what stage of new-product development process is Haven Creamery if management is asking these questions?

Mei Lin wants to buy corporate gifts for their employees. They consider numerous suppliers of corporate gifts, both familiar and new, solicit bids, and study all proposals carefully before selecting the supplier that she believes is the best option. Mei Lin’s purchasing profile could be characterized as which of the following?

Which of the following is a system for gathering information from respondents by continuously monitoring the advertising, promotion, and pricing they are exposed to and the things they buy? This system also entails aggregating data collected from retailers, and using that data to identify sales trends by industry, company, product line, and individual brands.

Inez regularly shops at Bruno’s Grocery even though its prices are higher than the local Walmart. Based on her experience of shopping there several times, she feels like the convenience she receives is worth the extra money she spends. Basically, Inez has evaluated the total benefits received from shopping at Bruno’s Grocery relative to the total costs incurred, and decided that the benefits outweigh the costs. This evaluation of whether the benefits outweigh the costs is an example of which of the following?

What is the correct hierarchy of organization?

River Bottles is a company that has started creating straws that filter water from any source to be drinkable. When creating its product, it decided to use 40 percent plant material in its straw. In the product packaging, it disclosed this verified environmental improvement in its marketing materials. Which of the following approaches is River Bottles using?

Jeong International Commerce is a South Korean e-commerce company that is building an American e-commerce company in Arkansas with administration, sourcing, logistics, and data centers all based in America. This American company is going to be a subsidiary of Jeong International Commerce. This arrangement is an example of which of the following?