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The correct place in a SWOT for “The company’s skillful use of social media is responsible for double digit growth” is in the _____________.

When a parent brand covers a new product within a product category it currently serves, it is called a line extension.

A customer ________ is any occasion on which a customer encounters the brand and product—from actual experience to personal or mass communications to casual observation.

________ data are data that were collected for another purpose and already exist. 

The ________ is based on the difference between benefits the customer gets and the costs he or she assumes for different choices.

Value refers to the ratio of the bundle of benefits a customer receives from an offering compared to the costs incurred by the customer in acquiring that bundle of benefits. 

A local service company has decided to segment its market based on occupation; therefore, it has chosen a form of demographic segmentation for its approach.

In Walt Disney’s Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. In this context, Disney is marketing a(n) _______. 

In a marketing plan, a description of the economic environment would be found in the _____________.

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