A buyer and seller meet to negotiate a long-term service con…

A buyer and seller meet to negotiate a long-term service contract. The buyer immediately starts demanding price concessions without exploring shared interests like reliability, long-term support, or joint efficiency projects. The buyer is focusing solely on claiming value and missing opportunities to create value.

Derek begins a contract negotiation by revealing all of his…

Derek begins a contract negotiation by revealing all of his constraints and timelines to “build trust quickly,” even though the supplier has not shared anything yet. Derek is using an effective negotiation strategy because sharing all information early always leads to better outcomes.