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Tupperware sells a wide range of products primarily focused on the kitchen and home directly to its users.  They are not for sale in stores like The Container Store, BrandSmart and other retailers.  This is an example of a(n) _____________________________________ .  

Companies participate in trade shows (such as Samsung who transforms its exhibit space into a “technology wonderland” with virtual reality (VR) stations and interactive digital walls) to showcase their products, services, and innovations to industry professionals, potential clients, and even the general public.  This is an example of _________________________________ .  

Something that can satisfy a want or need which can be offered to a market for consumption, attention, use or acquisition is called a(n) _______________________________ . 

Every July, Amazon launches it’s Prime Day which consistently features massive discounts across a wide range of products, driving significant sales. This is an example of _________________________________ .

All of the choices below are elements of the Promotion Mix except _______________________________ .

Ferrari is an Italian brand and manufacturer of luxury sports cars that sell for over $300,000.  The company predominantly uses which type of segmentation to market their products?  

Importing vegetables and fruits from other countries including Mexico, Guatemala, Costa Rica, Peru, and Chile, which are then sold to local retailers in the South Florida area is an example of a(n) _______________________________________________ .  

Miguel was thirsty so he went to the nearest vending machine and purchased a Diet Coke.  A bottle of Diet Coke is an example of a(n) _____________________________.

Shein (an online retailer selling womens and mens clothing / accessories) is trying to increase sales by offering a discount for first-time shoppers on their site.  They are using which segmentation strategy?   

Mariella owns a small souvenir shop on South Beach. She noticed that most of her customers bought one “South Beach” t-shirt ($8) only.  In hopes of selling more shirts to each customer, she lowered the price when customers purchased 3 t-shirts to $20 – thus saving the customer $4. This is an example of what pricing strategy?