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The marketing management team of a furniture manufacturer is considering opening a new plant in one of several developing countries. Before they decide where to build, they want to conduct some preliminary research including local population demographics and lifestyle characteristics. However, the governments in several of these countries do not have a department that collects these data, and no independent research firm has measured any of these areas. Which issue with secondary data in global markets does this illustrate?

The marketing manager for a financial services group is in the process of getting primary data from customers to learn which services should be added. They are using a probability sampling method, but are having trouble figuring out how to contact customers and get them to participate. They are also debating alternative ways to record the responses so that they can be analyzed. The company is concerned with the ________ part of the market research process.

Companies sometimes charge internally to move products between subsidiaries or divisions, causing the local subsidiary to add a markup to the final price. This is called

A sports beverage producer is conducting market research to determine if a probiotic-boosted drink will be successful. The company is in the process of determining the kind of research that needs to be done, the information needed, and the sampling plan—including the research participants. The company is in which stage of the market research process?

Which element helps avoid scrambling to decide how to adjust marketing strategies when performance against a forecast is higher or lower than expected?

What is more likely to be considered a goal rather than an objective?

A well-established U.S. beverage company wants to expand sales into South America. According to Igor Ansoff’s Product-Market Combinations Matrix, this would be classified as a ________ strategy.

In the context of the 4Ps of the marketing mix, high-tech media options like cell phones and the internet have had a huge impact on

While researching the possible impact of economic conditions on a proposed new product introduction on the internet, you find an article in Fortune Magazine online that reviews how new products have fared during times of rising inflation. Which source of secondary data does this scenario exemplify?

When the text states that marketers need to create tools for ongoing, meaningful measurement of marketing productivity, it is referring to the need for