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As technology has become more prevalent in the sport industry, most sport organizations have implemented the usage of a customer relationship management (CRM) system to manage their databases?

According to Kotler (2003), the marketer’s job boils down to one action:

Which financial mechanism is focused solely on changing the behavior of high-payroll teams, such as the New York Yankees?

Major League Baseball is the only professional sports league in the United states that is exempt from most antitrust laws?

The group of consumers to whom a product is marketed is the:

One of the most important assets that major professional sports franchises possess is their membership in the league to which they belong?

If a golf club manufacturer sells a set of golf clubs to a retailer for $1,000, who in turn sells the clubs to a customer for $1,500, then the total output of the industry is $2,500?

A collective bargaining agreement is:

The goals of risk management include all of the following, except:

Which of the following is the most important asset in a sport organization?