In class we watched a McDonald’s coffee commercial and broke…

In class we watched a McDonald’s coffee commercial and broke it down into tiny clips. We saw how every single detail of the video answered all five of who, what, where, when, and why. At one point they showed the coffee sitting on a pile of fresh coffee beans. What was the purpose of doing that? 

You’re the marketing manager for Coca-Cola, and the company…

You’re the marketing manager for Coca-Cola, and the company is launching a new, health-conscious beverage that combines sparkling water with natural fruit flavors. The product is aimed at consumers who are looking for a low-calorie, refreshing drink alternative. While Coca-Cola has a strong brand presence, this product is new to the market, and the target audience is different from their traditional soda drinkers. Which marketing objective should Coca-Cola prioritize during the introduction phase of this new product?