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Disney wants to send guests personalized restaurant suggestions based on their location, reservations, prior purchases, and stated preferences. The data exist, but guest identifiers differ across the mobile app, hotel system, and payment system. What problem must Disney solve first?

A board establishes who may approve the use of sensitive customer data, requires periodic review, and holds an executive responsible for outcomes. A new law later requires explicit consent for certain uses. The company then documents that consent was obtained. Which sequence correctly identifies the three concepts?

A retailer stores customer names, orders, products, and sales representatives in one large spreadsheet. Customer contact information is repeated on every order row. Which database-design problem is most likely?

A retailer develops an AI model that accurately predicts which products will be in demand in each region. However, replenishment rules remain unchanged, store managers distrust the recommendations, and delivery performance does not improve. Which response best addresses the full problem?

A retailer can obtain a standard payment service through an API, but executives propose building a proprietary payment system because “important systems should always be owned.” Which response best reflects the course framework?

An AI hiring system ranks applicants without explicitly rejecting anyone, but recruiters adopt a workflow rule of only reviewing the top 10 percent of candidates. Which risk remains?

A hospital combines patient records, wearable-device data, pharmacy history, and demographic information to predict which patients are at risk of missing medication. The model identifies a high-risk group accurately. Which next step best reflects responsible managerial use?

Amazon is redesigning its product-ranking algorithm. Executives want to increase sponsored revenue without substantially reducing customer trust. Which design best addresses this objective?

Amazon’s demand-forecasting model becomes more accurate, but inventory managers do not change where products are stocked. Delivery time and stockout rates remain unchanged. Which diagnosis best reflects the course framework?

Two grocery companies both improve the accuracy and speed of order fulfillment. One also develops a distinctive direct-to-consumer model that serves customers differently from conventional stores. Which statement best distinguishes the two improvements?