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Read the instructions carefully, then answer Yes once you have agreed to the Pledge. The total time available for this exam is 2 hours and 30 minutes. This is a closed book, closed notes exam. You may not use any materials other than what is delineated on this document. You are also not permitted to use any personal electronic equipment during the exam or the break you may take. Please use the space provided to write your response for each question. Please respect the academic ethics policy. Pledge: “I have read and understood the above instructions. I pledge to not discuss or share the content of this exam with anyone else, and I understand that doing so will be a violation of the academic ethics policy.”

Each section (a-d) has a 50-word limit (a) Why do firms sometimes engage in money-burning advertising? (b) Why must high quality products be sold at very high prices? (c) When should you use umbrella branding? (d) Do manufacturers like competition among retailers? Why?

DSSM – In the documentary titled “Super Size Me”, what rating system is discussed in the film regarding food marketing?

DSSM – In the documentary titled “Super Size Me”, what is the overall message of Super Size Me?

DSSM – In the documentary titled “Super Size Me”, Spurlock was required to order the “Super Size” option whenever it was offered to him.

DSSM – In the documentary titled “Super Size Me”, what symptom did Spurlock experience early in the experiment?

DSSM – In the documentary titled “Super Size Me”, what happened to Spurlock’s liver health?

DSSM – In the documentary titled “Super Size Me”, Morgan Spurlock exercised more than usual during the experiment to stay healthy.

DSSM – In the documentary titled “Super Size Me”, what health issue is heavily discussed in the film?

DSSM – In the documentary titled “Super Size Me”, Spurlock’s experiment was designed to mirror the average American diet at the time.