Rebranding is a common practice among companies looking to m…

Rebranding is a common practice among companies looking to maintain or improve corporate reputation. BP’s attempts (Module 8) at rebranding focused on:                                                              I.      Environmental Friendliness                                                           II.      Health, Safety, and Environmental (HSE) Performance                                                        III.      Cost Conscious Corporation

In the module 14 reading “Managing Risk in an Unstable World…

In the module 14 reading “Managing Risk in an Unstable World”, the author discusses four risk management techniques that organizations can use to manage political risk. They include: I. Local partnerships II. Use of insurance III. limit research & development at high risk sites