A dog groomer is buying from a business she’s never used before, and she’s nervous about wasting money if it goes badly. What is risk reversal meant to address in a situation like this?
Author: Anonymous
A pet-sitting service owner notices visitors read her whole…
A pet-sitting service owner notices visitors read her whole page, seem interested, and then leave without booking. What should she conclude is most likely stopping them?
A jewelry maker wants her AI assistant to automatically chec…
A jewelry maker wants her AI assistant to automatically check which product pages lost the most traffic last month, judge why people are leaving, and rewrite the weak product descriptions. Which combination of capabilities does this require?
A drone photographer wants to guess what’s stopping an inter…
A drone photographer wants to guess what’s stopping an interested visitor from booking. Which of these is an example of the kind of specific worry that stalls someone at this stage?
A resume writer’s AI assistant, with no design skill loaded,…
A resume writer’s AI assistant, with no design skill loaded, reviews her landing page and says: ‘consider adding more white space and a clearer call to action.’ What is the problem with that advice?
A bookbinder asks his AI assistant to compare his prices to…
A bookbinder asks his AI assistant to compare his prices to a competitor’s twice. The first time it explains generally how to compare prices. The second time — after he gives it the ability to open both websites — it names exact numbers from both pages. What actually changed between the two answers?
A piano teacher gets only one or two new students a month, b…
A piano teacher gets only one or two new students a month, but dozens of people fill out her “ask about lessons” form. What’s the value in tracking those form submissions closely?
A cobbler now answers his customers’ “how long will repairs…
A cobbler now answers his customers’ “how long will repairs take” worry directly on his page, instead of waiting for people to call and ask first. What has he actually saved himself?
A bakery owner isn’t sure how to write a promise that sounds…
A bakery owner isn’t sure how to write a promise that sounds specific instead of like a generic slogan. What does the raw material for that come from?
An app developer is building his Play Store listing and wond…
An app developer is building his Play Store listing and wonders if the landing page concepts from a website even apply there. What is the accurate answer?