Bianca wants to start a fitness app in Arizona. She has brok…

Bianca wants to start a fitness app in Arizona. She has broken her analysis of market size into three groups: All smartphone users worldwide. Worldwide smartphone users who are interested in health apps. Health-conscious app users within the southwest United States. Assuming she has done her market analysis correctly, which of the following best describes the third group (i.e., people in the Southwest United States)?

Southwest Airlines’ low-fare model placed pricing pressure o…

Southwest Airlines’ low-fare model placed pricing pressure on traditional carriers like American Airlines (and the others) to lower their prices to remain competitive. Such “races to the bottom” of pricing among an industry’s players best reflects which of Porter’s Five Forces?