Author: Anonymous

Subway is a large chain of franchise sandwich shops. Marcia owns three Subway stores in a large city. At the end of the year, she notes that sales rose from 2 to 5 percent over last year’s sales at Stores 1 and 2, but fell 2 percent at Store 3. Based on this information, which of the following is the best course of action as to how Marcia should reward (or punish) her store managers?

The automobile manufacturing industry closely watches annual consumer satisfaction surveys. For years, Japanese car companies consistently had the highest levels of customer satisfaction, creating a(n) ________ for these companies.

As a retail clothing store manager, Randy frequently asks his staff what customers are saying and what they are asking for. He also attends the quarterly clothing show at the regional merchandise mart. Randy’s efforts will likely help him

Sodexo is a corporation that manages school cafeterias, university dining halls, mess halls at military bases, concession stands at sports arenas, and other large-scale food service facilities. If Sodexo were to begin to sell individual frozen meals in supermarkets, it would be pursuing a ________ growth strategy.

Melanie works for a small computer software company. Her boss is constantly improving the company’s products but neglects customers, billing, and promoting the company. Her boss is probably stuck in the ________ era of marketing.

Most banks implement customer retention programs aimed at their best customers. They do this because they know that retaining customers usually results in

When a gas station blows “fresh coffee smell” around the gas pumps to tempt customers to come inside for a cup, the gas station is using a form of ________ marketing to influence customers.

One of the reasons marketers use loyalty segmentation is

A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?

There are approximately 1 billion people living in an underdeveloped, impoverished Country X. Only about 200 million of these people earn more than the equivalent of $1,000 per year. According to the PSSP’s hierarchy, most of the other 800 million Country X consumers are primarily addressing their ________ needs.