Author: Anonymous

INSTRUCTIONS 1. THIS QUESTION PAPER CONSISTS OF 10 QUESTIONS WITH RELEVANT FIGURES. 2. ALL QUESTIONS ARE COMPULSORY. 3. WRITE IN A CLEAR, FACTUAL AND STRUCTURED MANNER, USING FULL SENTENCES AND PARAGRAPHS ACCORDING TO THE INSTRUCTIONS OF EACH QUESTION. 4. BE MINDFUL OF THE MARK ALLOCATION OF EACH QUESTION. 5. DO NOT REPEAT THE SAME FACTS AND EXAMPLES IN DIFFERENT QUESTIONS.  

QUESTION 6 – ADVERTISING & MARKETING 6.1 Define the following terms:   6.1.1 Marketing (2)

AFDELING A VRAAG 1- LEESBEGRIP TEKS A Bestudeer die volgende teks en beantwoord die vrae wat daarop volg. Regs kliek op die blou knoppie en maak TEKS A in ‘n nuwe tab oop.  

7.4 What are the main aims of the Arts and Crafts Movement (3)

9.2 Write a paragraph on any ONE South African designer / design group / design studio that you have studied, who addressed a social issue(s).   You may NOT refer to any designer(s)/design group(s) that you have discussed previously or design examples referred to in this question paper. (6)

SECTION C – DESIGN IN A CONTEMPORARY CONTEXT

9.3 Discuss ONE South African graphic designer you have studied this year. Type a short essay of 100 words, your essay must include: ·      Name of the designer ·      Influences ·       Name of 1 of their designs and a brief analysis of it. Refer to Figure 9 in your response.   You may NOT refer to any designer(s)/design group(s) that you have discussed previously or design examples referred to in this question paper.   (6)   Right click on the button below to open the figure in a new TAB:     Figure 9  

SECTION B – DESIGN IN A HISTORICAL CONTEXT

QUESTION 3 – VISUAL ANALYSIS   Refer to Figure 3a and 3b and answer the questions that follow. Analyse the design, making sure you discuss the actual design and not the photograph per se.     Right click on the buttons below to open the figures in a new TAB:       Figure 3a     Figure 3b   3.1 Analyse the two designs in Figure 3a and Figure 3b under the following headings:    

6.3 Discuss 4 criteria for good advertising by referring to the advertisement in Figure 6. (6)   Right click on the button below to open the figure in a new TAB:     Figure 6