Author: Anonymous

Starbucks offers a loyalty card and rewards program in the United States with an app that displays a bar code that can be scanned by the barista. This is an example of “market development.”

The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

Which of the following is true regarding the stages of international marketing involvement?

The ________ of the United States makes it illegal for companies to pay bribes to foreign officials, candidates, or political parties.

Which of the following organizations seems better equipped for internationalization?

The “balance of payments” is a record of all economic transactions between the residents of a country and the rest of the world. It is divided into the current and capital accounts. Current accounts include all of the following except:

Which of the following is closely related to the self-reference criterion?

If a potential Latin American customer insists on giving you a tour of the architectural highlights of his city prior to discussing business, it’s a clue that you are doing business in a high-context culture.

Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand. This is an example of:

When foreign currencies can be traded for more dollars, U.S. products and companies are more expensive for the foreign customer and exports decrease.