Author: Anonymous

Starbucks expanded from bottled Frappuccino to two canned products—Doubleshot and Starbucks Iced Coffee. While all are coffee-based products, each has a slightly different consumer base. Doubleshot is advertised as a morning beverage, Frappuccino, an afternoon treat, and Starbucks Iced Coffee as an all-day product. What approach to positioning is Starbucks most likely using?

What level of Maslow’s hierarchy of needs is being addressed in a clothing ad that states “Create your signature style?”

Once a month, Morgan buys a case of wine. She will either buy the Charles Shaw brand, the Livingston brand, or the Sutter Home brand because she knows that these three brands are inexpensive and tasty. She considers only these three options when selecting her wine. For Morgan, the three brands of wine are a(n):

A company that uses a(n) _____ system sets up separate ad departments for different divisions, subsidiaries, regions, brands, or other categories that suit the company’s needs.

Which of the following statements is true about the FCB grid?

Identify the vessels labeled C[C], D[D], and G[G].

The white pulp of the spleen contains __________________.

The _______________ drains the right upper arm and the right side of the head.

True or False: Tidal volume is the air you breathe when you are standing in the ocean.

Identify the structures labeled C[C] and E[E].