Author: Anonymous

Which of the following is the fandom characteristic for which fans have a critical understanding of the object, its history, and its meaning beyond its basic functionality?

Which of the following best describes an urban legend?

Which of the following best completes the sentence, ‘From a customer perspective, ______ means customers’ behavioral manifestation toward a brand or firm, beyond purchase, resulting from motivational drivers.’?

In Chapter 7, what vocabulary term is used for writing one’s personal thoughts?

Which of the following is a term used to describe a single profile providing access across social networking sites with a single login and shared information?

Which fandom characteristic is exhibited through fans collecting related items and experiences beyond the basic object?

Which of the following best describes the term ‘social sharing’?

Which of the following are online display ads that incorporate user data in the ad or in the targeting of the ad and enable some form of social interaction within the ad unit or landing page?

Which of the following is the goal of OpenID, an authentication protocol that works across participating sites and helps minimize the switching cost problem?

In Chapter 6, what vocabulary term refers to endowing human-like attributes on an object such as a product?