Author: Anonymous

Bolpalc, an automobile manufacturer, sends personalized diaries and other goodies every year to all the clients who purchased Bolpalc’s luxury sedans. Which of the following marketing strategies does this scenario best illustrate?

A whole range of public and private organizations market beliefs that are meant to change how people think or act. This is referred to as _____.

Joel wants to buy his best friend a home audio system for his birthday. He visits a few electronic stores and looks at different brands of audio systems and compares their prices. He finally purchases a wireless Bluetooth home audio system from a store that offers good quality within a reasonable price. In the context of product classifications, Joel’s purchase falls under the category of _____.

Which of the following statements is true of U.S. Treasury bills (T-bills)?

In financial management, risk is referred to as the:

For successful product differentiation, _____.

Ashton is working on a project at PowerTek Inc., a well-known multinational corporation. He uses capital budgeting to estimate the project’s future cash flows. He finds that the present value of the estimated future cash flows is greater than the cost of the project. How likely is he to gain approval from the board?

Dominic and Matherson, a finance management company, lends money to Ebok, a fast food chain, in order to help Ebok market its new product. Dominic and Matherson provides financial support in the form of bonds. Which of the following financing options is being used by Ebok in the given scenario?

Certificate of deposit is an interest-earning deposit that requires the funds to remain deposited for a fixed term.

Rel Eston, a network service provider, sells off its accounts receivable to a financing company in order to gain early access to funds that would help accelerate company’s growth trajectory in the market in the following year. Which of the following short-term financing options is being used by Rel Eston in the given scenario?