Author: Anonymous

Melanie works for a small computer software company. Her boss is constantly improving the company’s products but neglects customers, billing, and promoting the company. Her boss is probably stuck in the ________ era of marketing.

Most banks implement customer retention programs aimed at their best customers. They do this because they know that retaining customers usually results in

When a gas station blows “fresh coffee smell” around the gas pumps to tempt customers to come inside for a cup, the gas station is using a form of ________ marketing to influence customers.

One of the reasons marketers use loyalty segmentation is

A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?

There are approximately 1 billion people living in an underdeveloped, impoverished Country X. Only about 200 million of these people earn more than the equivalent of $1,000 per year. According to the PSSP’s hierarchy, most of the other 800 million Country X consumers are primarily addressing their ________ needs.

Relative advantage, compatibility, complexity and relative ease of benefit communication are characteristics of ________.

Beverage firms sometimes hire attractive young people to sit at fashionable bars, sipping the company’s latest product offering. The firms hope these “models” will serve as a(n) ________ and influence consumers.

A consumer’s social environment includes

Joanna lives according to her own rules, unconcerned about designer labels, brand names, and luxury items. Joanna is at what level in PSSP Hierarchy of Needs?