[Marcus] Marcus is a video and special-effects editor who is…

[Marcus] Marcus is a video and special-effects editor who is currently working on a project for a large client that he is trying to impress. He is looking to purchase new software that will allow him to show off his more advanced skills. He begins researching various applications to compare the functionality of each. Each program will allow him to cut, color, and export clips, however, not all in the same way. He’d like to find a program with an efficient, intuitive workflow. Eventually, Marcus comes across a platform called Ed-It that advertises a straightforward layout that feels comfortable to use with fast enough export speeds to keep up with his workload. So he purchases an Ed-It license. The interface / workflow of Ed-It represents which level of product features?

[TikTok] Recently TikTok has emerged as an influential platf…

[TikTok] Recently TikTok has emerged as an influential platform where people can share information very quickly. From trends, to dances, to products, the platform is able to spread ideas to millions of people overnight. Because of this, many people tend to share cool new products that they have discovered, and this causes them to rapidly sell out from retailers due to an unexpected increase in demand. Which category of source best describes this word-of-mouth phenomenon?