Author: Anonymous

Although research shows consumers are sensitive to ecological issues, they may

Alex began working at a new company called MowTown. MowTown sells lawn and garden products, and a lot of their customers order their products online. Since most of their sales are online MowTown wants to boost their reviews. Instead of receiving genuine reviews, MowTown makes Alex create fake reviews and post them. What MowTown is making Alex do is called:

Saber and Kiritsugu have different moral philosophies and ethical behavior. Saber establishes that it is never right to lie and thus always tells the truth no matter how much it may hurt other people. Conversely, Kiritsugu believes it is okay to make a small lie if the lie will benefit more people by sparing their feelings. Kiritsugu’s moral philosophy is most closely related to

Sezzle is an online program that allows online shoppers to split their payment amount over time. Therefore, customers can receive their product immediately while paying off the cost of the product. What is the main type of utility discussed in lecture that Sezzle provides?

A code of ethics is a formal statement of ethical principles and

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different

Danny is conducting a social audit for his tree cutting company. He has concluded that, as a company with direct impact on the ecosystem, his company shares responsibility for maintaining the health and biodiversity of the areas that his company serves. What would the next step be in the social audit for his company?

Cloud computing, such as Apple’s iCloud, enables businesses and consumers to share data or use software applications directly from a remote server over the Internet or wirelessly rather than having that data file or program reside on a personal computer. This is an example of a ________ change in the marketing environment.

Customer experience refers to

Ella Vader is looking for a new laptop because she dropped her old one going up the stairs at Marston. While at the electronics store, she feels overwhelmed with all the models and configurations she can choose from. Which of the following does NOT describe an action that may result from choice overload as discussed in lecture?