Author: Anonymous

Moz, a respected SEO blog, has estimated that 70% of searches are unique. This means that the sum of searches which are unique is greater than the sum of non-unique searches. Looking a little more closely at search terms will show a small number of high volume searches, and then a large number of lower volume searches stretching out to those unique searches. This is known as

Which of the following statements about display advertising is TRUE?

Organic (natural) results account for approximately what percentage of search clicks?

Key quality score components of a paid search ad include each of the following EXCEPT

Which of the following mobile marketing statements is not true?

Which of the following comments about display advertising is true/accurate?

Which of the following is NOT a step in the PPC search campaign planning and setup process?

To achieve rapid product/service awareness results, a marketer should consider which of the following digital marketing tactics?

Which of these does NOT help protect the esophageal region of the horse’s stomach?

SHORT ANSWER QUESTIONS: for questions #23-28, provide a short answer in the box provided. Keep your answers succinct (eg, a short list or 2-4 complete sentences).