Author: Anonymous

Which of the following is one of the bases for making purchase decisions in the business market and should be emphasized in promotional appeals?

A manufacturer of down-filled pillows wants to do a postcard survey of owners and operators of bed-and-breakfast inns to determine if it would be financially feasible to do a catalog mailing to this group. If the manufacturer rents the mailing list containing the names and addresses of all hotels in communities larger than 250,000, the sample would most likely lack:

When used to determine how to allocate funds for advertising, the _____ method has three steps—defining objectives, determining strategy, and estimating cost.

Which of the following promotions is intended to help the advertiser meet the goal of habit reinforcement?

The process of _____ requires that the establishment of long-term customer relationships take precedence over the creation of ads.

A manufacturer of _____ would be most likely to use a business-to-business agency.

Because drugstore chains realize that nearly three-fourths of the visitors to a drugstore are there just to pick up a prescription, drugstores have found it profitable to stock a variety of products that have typically been found in supermarkets and convenience stores. Stakeholders receive a(n) _____ message when they go to a drugstore to pick up a prescription and are able to buy milk and bread without having to go to another store.

There are very few studies that use data aimed at disentangling the relationship between quality of care and litigation activity against nursing homes. Lobbying groups have funded most national studies on this issue. Researchers began by looking at the nursing home information stored in Westlaw’s Adverse Filings, a lawsuits database. This database would most likely contain:

Advertisers use _____ advertising in the newspaper to locate and recruit new employees, to offer services, or to sell or lease new and used merchandise.

To promote responsible children’s advertising and to respond to public concerns, the Council of Better Business Bureaus established the: