A researcher is studying how corporate social responsibility…

A researcher is studying how corporate social responsibility (CSR) is practiced in multinational corporations located in developing countries where there may be concern for trust in the researcher and the company’s reputation. The researcher wants to ask individuals about their own experiences regarding their companies CSR practices. Which is the best research approach to take in order to obtain descriptive details about individual experiences with CSR practices?

Volvo’s E.V.A. initiative uses statistics about women in car…

Volvo’s E.V.A. initiative uses statistics about women in car accidents in their campaign. Before designing or implementing the campaign, the research team most likely examined existing data to statistically analyze and draw conclusions. The research method that involves studying existing data is called _______________.

When Burson-Marsteller wanted to develop a campaign to expre…

When Burson-Marsteller wanted to develop a campaign to express support for the acquisition of ING Latin America. Before the development and implementation of the key messages of the campaign, critical information about key publics in the area are needed. What kind of research does the Burson-Marsteller PR team have to complete?

The controversy over Zara’s t-shirt design that uses a 6-poi…

The controversy over Zara’s t-shirt design that uses a 6-point star was inspired by American Westerns, according to the company. However, critics stated that Zara was anti-semitic because the star resembled the Star of David that was often used in concentration camps during the Holocaust. The difference in perspectives on what the star represented is indicative of a conflict with what aspect of culture?