Author: Anonymous

Academic researchers often jump at the opportunity to conduct a research study, curious to learn more and address unanswered questions for the sake of general knowledge. Business people tend to be more cautious before embarking on a marketing research study, recognizing that research is often

In a SWOT analysis, increasing gasoline prices would represent a potential ________ for manufacturers of electric cars.

Once your company has decided on its overall competitive marketing strategy, it is ready to begin planning the details of its ________.

It is important, in the problem definition process, to determine ________ causes for the change identified by the symptom.

Supermarkets collect information about individual customers through their use of loyalty cards, and then analyze the data to look for patterns in purchases. This is an example of

Using ________, researchers ask questions, listen to and record responses, and ask additional questions based on initial responses.

When selecting a target market, firms will be most successful if they

Wanda and Jim are working on a research project to anticipate customer attitudes toward a proposed new-product line for their company. They have worked with the marketing manager to determine the answers that are needed, and have created a research proposal and obtained manager buy-in. Their next logical step will be to

Many executives and corporate boards of directors do not perceive social responsibility as part of their mission or responsibility. These business leaders consider corporate social responsibility to be

When conducting a research study attempting to measure what features were most important to automobile consumers, Gary’s Research Company used a questionnaire containing ________ questions, with a predetermined set of response options.