Use the term that best matches the type of innovation: Examp…

Use the term that best matches the type of innovation: Example 1: This week it was reported that iphone sales have slowed down significantly not only in the US but also globally.  Since its introduction in 2008, a new iphone model is introduced to the market almost every year.  Some feature changes across models include longer battery life, better camera and better connectivity compared to previous versions. This is an example of   _____. Example 2: Tiktok is a video-sharing social media platform where you can create, edit, share, discover and watch short, vertical videos. They can last a few seconds to a couple of minutes, and can be shared with people within and outside your community. The introduction of Tiktok may be considered a _____ because it changed ways in which people express themselves and communicate to others. Example 3. A major oral-care company launches a new version of its best-selling toothpaste by introducing a “Cooling Mint + Aloe” flavor. The product keeps the same formula, packaging, and purpose, but offers consumers a fresh taste experience. Example 4. A transportation company releases a personal flying vehicle designed for everyday commuting. The vehicle takes off vertically, navigates using autonomous aerial routing, and does not operate like a traditional car or airplane. It requires new regulations, specialized training, and a new infrastructure for takeoff and landing zones.

A new skincare brand is deciding whether to partner with a c…

A new skincare brand is deciding whether to partner with a celebrity influencer or a lesser-known esthetician who posts educational TikToks. Using the concepts of opinion leadership and source credibility, explain which partner may be more effective for driving consumer trust and purchase decisions. Support your answer with two reasons.