Author: Anonymous

Which of the following aid in the dissemination of content to an audience by providing a digital location for content while also enabling audience participation and sharing?

Which of the following completes the sentence, ‘A ______ creates site maps so that every page is linked to every other page and search engine bots can crawl every page’?

In Chapter 7, what is the most common content type in social publishing strategies?

What is the main difference between a blog and a microblog?

Tom is a vacuum salesman. He is also very risk averse, meaning he prefers to keep the amount of risk in his life low. Knowing this, which of the following types of sales compensation would you recommend to Tom?

The lowest step of the value ladder is also known as which of the following?

What are the three features of the metaverse?

Which of the following completes the sentence, ‘A ______ is a fictional persona with a distinct personality created to represent a brand.’?

In Chapter 7, what vocabulary term refers to a search result that was paid for?

Which of the following best completes the sentence, ‘User content is ______ when its creation is motivated by an ______ intent on the part of its creator rather than incentivized or guided by the brand itself.’?