Author: Anonymous

An advertiser that wants to add weight and drama to its advertising message can have the ad printed on high-quality paper stock and placed in the magazine for a premium price. This is called a(n) ______

While Kathryn was searching for running gear on the Internet, she came across a website which displayed a message saying that it used cookies. Kathryn had to agree to the content of this message before she was allowed to view the website page. What are cookies used for?

WRITE THE WORDS: As Chapter 8 tells us and as we saw in some Project Directions, another name for a creative strategy is a: [BLANK-1]

A strategic marketing campaign that sends e-mails to prospects at specific times and dates is called a(n) ________ campaign.

A ________ is the term for the words in the leading position of a print advertisement. These words are usually in larger type than the rest of the ad.

Hypermagnesemia is usually caused by:

Television stations, newspaper publishers, and cable companies have traditionally used ________ networks.

What is the Internet version of word-of-mouth advertising?

_____ is a benign proliferation of basal cells that produces smooth or warty elevated lesions on the chest, back, and face that are tan or waxy, yellow, flesh-colored, or dark brown-black.

What three words does the acronym HTML stand for? [BLANK-1]