Author: Anonymous

Marisol is creating a customer persona for a new luxury accessory brand she is starting that will produce high-end products. Which component of the customer persona will help her understand other items her potential customers consume?

If a group wants to be sure to generate a wide variety of ideas while using brainstorming during the Ideate phase of the design-thinking process, which action should they take?

The Social Entrepreneurs Fund (TSEF) at Maycomb Capital invests in founders who share the same mission to tackle social challenges such as rising healthcare costs, poverty, and unemployment. What is this an example of?

Sabrina is trying to prove to investors that there are many customers available for the product she wants to create and that she has a good chance of reaching these customers. Which should Sabrina focus on to best achieve this goal?

A small and diverse group meets to brainstorm ways they can raise money for a new theater group and establishes no suggestions are off-limits. What is this group engaged in?

Hiro is an intensely focused person who approaches the tasks of entrepreneurial ventures with positive emotions. These positive feelings help Hiro overcome many obstacles. Based on this information, what is playing the key role in Hiro’s success?

Carla Lyles, founder of Carla Sue Greeting Cards & Gifts, transformed her hobby into a business when she discovered the joy of handcrafting cards during a period of depression. Lyles’s cards are designed to make people smile by including messages of empowerment, self-care and positive representation. Which pathway to opportunity identification does this most reflect?

Jakara has determined market size for her new line of high-end juicers. In her bottom-up analysis, she has calculated that she could reasonably sell 1500 juicers in the first six months of launch. If she wanted to estimate what kind of market and sales numbers she might expand to a year or more down the road, she would do best to calculate ______.

Which describes an example of a market?

Which is an example of using collaboration?