Author: Anonymous

Which is an example of a corporate IT source of Big Data for marketers?

A ________ is defined as a market segment on which an organization focuses its marketing plan and toward which it directs its marketing efforts.

Merchandise depth ________.

________ are typically lower in social class than other adopter categories and are bound by tradition.

________ are consumer products that provide benefits over a period of months, years, or even decades.

Which of the following is a strategy that involves a company “ambushing” consumers with promotional content in places consumers would typically not expect to see information about a product or service?

________ refers to the promotional and other e-commerce activities transmitted over mobile phones and other mobile devices, such as smartphones and tablets with phone capabilities.

In a marketing context, ________ uses computers that run sophisticated programs so that analysts can combine different databases to understand relationships between buying decisions, exposure to marketing messages, and in-store promotions.

To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.

Marketers need to understand the ________ environment of a country from two perspectives: the overall level of development of a country and the current stage of its business cycle.