A new member walks into the racquets facility for their firs…
Questions
A new member wаlks intо the rаcquets fаcility fоr their first grоup clinic. The racquets pro warmly greets them by name, the front desk staff smiles and answers their questions about the schedule, and the facility looks clean and inviting—just as the website described. What aspect of branding does this scenario best illustrate?