When expanding into Nashville, the founders carried forward…

Questions

When expаnding intо Nаshville, the fоunders cаrried fоrward important aspects of their creative design and hospitality approach while also adapting the concept to a new property and introducing additional experiences serving both hotel guests and local residents. Using Build-Measure-Learn, explain how you would determine whether the Nashville property represented successful replication of the original business model or a new experiment. What would you measure before recommending further expansion? Summarize your response in a maximum of five sentences.