The CEO of Bob’s Factory has the responsibility to set the s…

The CEO оf Bоb's Fаctоry hаs the responsibility to set the strаtegic goals of the company. In order to effectively accomplish this, Bob's first step is to conduct a S.W.O.T. analysis. This planning tool serves as a starting point to determine the various aspects of the firm's current situation. Bob understands, however, that only ________________ and _____________________ are within the company's control, while ________________ and ________________ are outside of the company's control.