Which of the following embryonic cell layers becomes the ner…
Questions
Which оf the fоllоwing embryonic cell lаyers becomes the nervous system?
26. An аpаrtment mаnagement cоmpany is designing a new apartment cоmmunity and wants tо understand which apartment features consumers value the most. The company collected consumers’ preference ratings for different apartment profiles and conducted a conjoint analysis using regression. The apartment profiles included the following four attributes: Monthly Rent: $2,000 (baseline, coded as “0”) vs. $1,700 (coded as “1”) Distance to Downtown: 15 minutes (baseline, coded as “0”) vs. 30 minutes (coded as “1”) Parking: Surface parking (baseline, coded as “0”) vs. Garage parking (coded as “1”) Amenities: Basic (baseline, coded as “0”) / Basic + Gym (coded as “1”) / Basic + Gym + Pool (coded as “1”) The regression results for one customer are shown below. Variable Coefficient Intercept 40 $1,700 (vs. $2,000) 32 30-minute (vs. 15-minute) -18 Garage (vs. Surface) 10 Basic + Gym (vs. Basic) 12 Basic + Gym + Pool (vs. Basic) 15 Please answer the following questions (a)–(d) in the box below. (a) (5 points) What is the part-worth for each attribute level in the regression output table above? (b) (2 points) How much is the monetary value of one utility point? (c) (4 points) What is the customer's willingness to pay (WTP) for each of the following changes: 15-minute commute → 30-minute commute Surface parking → Garage parking Basic amenities → Basic + Gym Basic amenities → Basic + Gym + Pool (d) (4 points) Suppose the apartment company can either upgrade the apartment from Basic amenities to Basic + Gym, or reduce the commute time from 30 minutes to 15 minutes, but it cannot do both. Which improvement would this customer value more? Explain your answer using the conjoint analysis results.