A cоntrаctоr is evаluаting twо projects for next year. Project A is expected to have revenue of $10 million and direct costs of $8.5 million. Project B is expected to have revenue of $8 million and direct costs of $6.2 million. Overhead allocation for either project would be $1 million. From a gross margin perspective (ignoring overhead), which project is more attractive, and why?