Lutrell et аl. reаding - Dаta-driven influencer strategy FTC Influencer Disclоsure Guidelines The authоrs pоint out that 6 out of 10 communications professionals (e.g., marketers) don't know that the U.S. Federal Trade Commission (FTC) has influencer disclosure guidelines, and about a 1/3 reported that they have told an influencer to ignore the guidelines. The FTC and other international entities aim to alleviate the burden on the social media user to have to figure out whether they are being misled. At the heart of the FTC guidelines is the fact that: "The FTC is most concerned about truth in advertising when it comes to influencer marketing" (p. 87). In the reading, how does IZEA explain when an influencer should disclose a relationship with a brand? Explain, and include a brief example.