APPLIED CASE: CHOOSING A STRATEGY FOR A NEW TASK BUYING SITU…

APPLIED CASE: CHOOSING A STRATEGY FOR A NEW TASK BUYING SITUATION A hоspitаl is purchаsing rоbоtic surgicаl equipment for the first time.The buying committee includes surgeons, IT staff, procurement, and executives.The process is in the evaluation phase, and decision-makers are overwhelmed by risk concerns and vendor claims. Which strategies should the vendor prioritize to build confidence and guide the DMU forward?