You have been hired as a marketing analyst for Raccoon Life,…

Yоu hаve been hired аs а marketing analyst fоr Raccоon Life, a mid-sized e-commerce retailer that sells apparel through its website, email campaigns, social media ads, and paid search. The CMO wants a marketing performance dashboard to monitor results and make faster decisions. a) Identify three specific types of marketing dashboards(e.g., audience or purpose) that could be relevant for this company and briefly state the main decision each one should support. (9 points) b) Propose five concrete metrics (KPIs)that you would include on a single executive-level marketing dashboardfor this CMO. For each KPI, explain: why it is essential for the CMO, and which type of data visualization (e.g., line chart, bar chart, gauge, table, tile) you would use and why that choice is appropriate. (10 points) c) Explain two potential “dashboard traps”(for example, importance, context, or causality issues) that this CMO should watch out for when interpreting the dashboard you designed. For each trap, use a brief, concrete example related to this e-commerce retailer to show how misinterpretation could occur and how to avoid it. (6 points)