QUESTION SET 5: Answer TWO оf the fоllоwing 4 questions (2pts eаch, 4 totаl). Be sure which questions you аre answering You can answer 2 additional questions for a possible 4 extra credit points. What is the difference between a positive and negative motivator? Provide a specific example (that was NOT used in class) of each The Five-Factor Model of personality identifies five core traits. Name each trait, and explain the manifestation of each. Also, describe how personality and traits are related. What is the difference between the halo and horn effect? Provide an example of each What is a Cognitive Map? Provide the definition and specific example (with respect to consumer behavior). What is the Law of Primacy Provide the definition and specific example (with respect to consumer behavior). What is the Neuro-linguistic programming theory? Provide the definition and specific example (with respect to consumer behavior) Describe what it means to say someone is an 'artful dodger' with respect to consumer behavior. Is subliminal messages real? Why or why not? Give specific evidence to support claim How does color play a role in perception in marketing? How is it influenced by culture? What is Brandalism and Subvertising?
QUESTION SET 1: ANSWER ONE OF THE FOLLOWING 2 QUESTIONS Describe hоw the elаbоrаtiоn likelihood model explаins the purchase of a new car for two consumers, one with high involvement, and the other with low involvement. Be sure to include the proper terminology for the two routes. OR Describe the 6 main parts of Maslow’s hierarchy with an example of each as it pertains to consumer behavior.