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Questions

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Answer the fоllоwing: Cоlgаte’s mаrketing mаnager believes that her loyal customers will be less interested in buying Colgate toothpaste if the price increases by 10%. She asked 100 people the following question on a 5-point Likert scale (very likely – very unlikely): “If the price of the toothpaste you are currently using would increase by 10%, how likely would it be that you would buy it next time you need toothpaste?” Assume that the manager wants to be 95% (a=0.05) certain that the mean is not 3. What kind of hypothesis testing would you use?