[urban] UrbanGear, an outdoor apparel retailer, runs a popul…
Questions
[urbаn] UrbаnGeаr, an оutdооr apparel retailer, runs a popular blog on its website where customers can read gear reviews, hiking tips, and trip recommendations from other outdoor enthusiasts. Users can post messages about their most and least favorite gear, exchange gear usage tips, and even arrange rideshares to different trails. By providing this blog, UrbanGear is using the internet to add value for consumers by _________.