Bode plots Sketch the Bode magnitude and phase diagrams for…

Questions

Bоde plоts Sketch the Bоde mаgnitude аnd phаse diagrams for the following transfer function. Do the first order (linear, not with jumps) approximation for the phase and magnitude.No need to calculate the magnitude at the break points.  Do the work on paper showing all the steps (which you'll submit later) but type below the phase at zero rad/s and infinite rad/s. 

(150 pоints) Fоr the finаl I wаnt yоu to consider Fаcebook a/k/a Meta. For all its size, the company has a spotty track record when it comes to launching products and building its brand. Here is most everything the company has come out with over the last decade, both hardware and software: Physical Products Meta Developed: 2011: INQ Cloud Touch – A smartphone developed by INQ Mobile with deep Facebook integration, featuring a dedicated Facebook button and customized user interface. (Status = dead.) 2013: HTC First – Also known as the "Facebook Phone," this device was the first to feature Facebook Home, a user interface layer for Android that provided a Facebook-centric experience.  (Status = dead.) 2014: Oculus Rift – Following the acquisition of Oculus VR, Meta released its first consumer virtual-reality headset. 2018: Portal – A smart display device designed for video calling, featuring integration with Facebook services.  (Status = dead.) 2021: Ray-Ban Stories – Smart glasses developed in collaboration with Luxottica, enabling users to capture photos and videos, listen to music, and take phone calls. 2024: Meta Orion AR Glasses – Augmented reality glasses featuring voice control, eye and hand tracking, and an external processor puck for wireless functionality. Significant Acquisitions: April 2012: Instagram – Acquired for approximately $1 billion in cash and stock, expanding Meta's presence in photo-sharing social media. February 2014: WhatsApp – Purchased for $19 billion in cash and stock. March 2014: Oculus VR – Acquired for $2 billion in cash and stock, marking Meta's entry into virtual-reality technology. May 2020: Giphy – Acquired for a reported $400 million, aiming to integrate GIF-based content into Meta's platforms. February 2022: Kustomer – A customer-service platform and chatbot specialist startup, acquired to promote business use of Meta's platforms. Major Platform Updates: 2006: News Feed – Introduced on Facebook to display a continuous stream of friends' activity. 2009: Like Button – Enabled users to express appreciation for content across Facebook. 2016: Reactions – Expanded the Like button to allow for more nuanced user interactions. 2018: Facebook Watch – Launched as a video-on-demand service featuring original programming and user-generated content. (Status = dead.) 2020: Facebook Shops – Introduced to facilitate e-commerce by allowing businesses to set up online stores within Facebook and Instagram. 2023: Threads – Launched as a competitor to Twitter, focusing on text-based content and real-time conversations. 2023: Llama 2 – Released as an open-source large language model for commercial use, reflecting Meta's investment in AI. 2024: Ad-Free Subscription Service – Introduced in Europe, allowing users to opt out of personalized advertising by subscribing to a paid version of Facebook and Instagram.   Okay, given that, I want you to dive in and tell me: What are the brand’s strengths and weaknesses? (You can choose to do Meta or Meta’s constituent brands) It is the 96th-rated brand in terms of brand reputation (ahead of only Twitter, Fox, FTX, and the Trump Organization). However, it’s been rated the 11th-most powerful brand and the eighth-most valuable brand. Where is its brand equity coming from, and how can it have so much equity and be so poorly thought-of? How would you describe Meta’s brand architecture: Branded House, Sub-Brands, Endorsed Brands, House of Brands, or something else? Justify your selection. Thinking of its products, physical and otherwise … What categories do they fall into? Identify the product types within Facebook’s product portfolio, and where each product is in terms of the product lifecycle. Also identify which adopter types (innovators, early adopters, etc.) are likely consumers of each product. (You don’t have to do this for dead products or platform updates.) Finally, you’ve been charged with designing a new product for Meta – something it hasn’t done before. This product can either be physical, like the Oculus VR headset, or service-oriented, like Threads. I want you to tell me: What this product is, give me a brief justification for why it’s needed, and tell me why Meta should make it. The process you would take to get a product from ideation to store shelves, and a reasonable timeline for all this. (If this helps, figure six weeks minimum to get product from China and China-adjacent countries.) A very brief plan for marketing this product, knowing that the Facebook brand is often the kiss of death, especially for physical products. Benchmarks you would use to determine product performance. What your timeline would be for determining whether changes need to be made – in other words, how long a leash are you willing to give this product? Justify your answer. You are allowed to access class slides to answer this question. That’s the one webpage you can access.